Bill Binch

Chief Revenue Officer


Bill Binch is the chief revenue officer at Pendo, an analytics and guidance platform designed to help companies understand and influence how users interact with their software applications. In this role, Bill oversees all revenue-bearing aspects of the business, including direct sales, customer success and the professional services organizations.


After developing sales leadership experience at Oracle, PeopleSoft and BEA Systems, Bill joined Marketo as its 17th employee in 2008, helping to grow revenue from $0 to $250 million. Over nearly a decade, he helped lead the marketing automation giant from a small venture-backed startup to a public company to going private with its $1.79 billion sale to Vista Equity Partners in 2016. His sales operation grew from targeting B2B to B2C, from SMB to enterprise and from domestic to global, with customers and offices all over the world. Most recently, Bill managed Marketo’s Asia Pacific team based in Sydney, Australia.


Bill received a BS in marketing from Arizona State University and completed the strategic sales program at Harvard Business School.